Composing Powerful Visual Communications Fine Tuning Your Marketing and Advertising Enhance your advertising, marketing and branding strategy with integrated marketing communications.

Your most effective weapon in business-to-business communications is establishing and maintaining an effective, consistent voice across multiple media. A voice that leverages your budget, upgrading customer dialogue from a series of single communications to an ongoing, manageable relationship.

Marketing Communications

Integrated Marketing Communications is a key planning tool for customer-focused marketing. It is based on centralized marketing communication efforts and should include a system of accountability and studies how different programs affect your markets and consumers.

The Plan

An Integrated Marketing Communication plan consists of three elements: Marketing, Creative and Implementation.

The marketing function may be referred to as the "plan," and includes all research, analysis and recommendations. Creative includes all advertising, copywriting and design functions. Implementation is the guideline for putting the plan together, ensuring that it is effectively executed and that a detailed follow-up process is put in place. The implementation must include strategic recommendations to measure accountability.

Marketing includes consumer research, public relations, marketing plans and audits, database programs, sales and trends analysis, budget accountability, media analysis, strategic planning, account management and much more.

Creative encompasses advertising for print, outdoor, broadcast and electronic; designing logos and communication materials such as flyers, sales kits, brochures, newsletters, catalogues, multi-media presentations, Internet sites and much more.

Implementation means working closely with our clients, performing consultation services and putting into action all prescribed marketing and creative services, as part of media, distribution or public relations strategies.

more...